Hi, I'm Esma!

I'm a marketing professional with over five years of experience across campaign strategy, content,
e-commerce, and event marketing. My work has ranged from supporting a company rebrand to leading marketing for an education summit with 300,000+ viewers and 10,000+ registrations, and building and scaling DTC brands from the ground up.

Marketing Stack

Where I've made an impact

Marketing Coordinator
March 2025–April 2026

Rosedale International Education Markham, Hybrid

At Rosedale, I led marketing for the company's flagship initiatives in international education. My work spanned campaign strategy, content, brand development, and event marketing, with a focus on supporting business development and partnership growth across 16 countries.

I built out a consistent brand identity for the Rosedale OSSD programs across social media and partner-facing materials, including pitch decks, brochures, and event assets that supported 20+ active partnership conversations, drafted press releases, and created monthly partner newsletters to keep schools and partners updated on programs, events, and student outcomes.

One of the biggest projects I worked on was the Global Education Innovation Summit 2025. I led the marketing execution, including the event website, virtual platform setup, and full suite of promotional assets, and coordinated across 40+ speakers and 30 leading universities. The summit reached 300,000+ viewers and drove 10,000+ registrations. I also handled outreach to universities and partner schools to support speaker recruitment, and moderated live webinar sessions with industry experts on key topics in international education.

Marketing Coordinator
May 2024 -November 2024

Talent - Workforce Transformation (Contract)

During my time at Talent, I led integrated marketing across email, website, social, and paid ads, driving a 200% increase in website traffic and a 30% boost in LinkedIn followers within three months. I managed and designed the company's Shopify site, handling product page updates, brand consistency, and functionality improvements that earned me the Core Value Award for Trust and Accountability.

I also built and executed HubSpot drip campaigns and newsletters that drove a 22% increase in subscribers, and led the SEO strategy and blog publishing efforts that earned the company a third-place ranking on Google SERPs for target keywords.

Digital Marketing & E-commerce Lead
August 2019 - October 2023

Self-Employed

Across seven years of freelance work, I built and ran e-commerce businesses end-to-end on Shopify and Etsy, owning every part of the operation from brand and product to marketing and growth. I grew a portfolio of fashion, travel and lifestyle Instagram accounts to a combined 500,000 followers organically and used them alongside Meta and TikTok ads, creator partnerships, and full-funnel email and SMS campaigns to drive traffic and retain customers, achieving more than 8,000 orders.

Sneak peek
of my work

Most of my experience has come from startups and small teams, where I've taken ownership of marketing projects from concept to launch.

Content Strategy Copywriting Campaign Management

E - Commerce Social Media Digital Marketing Partnerships

Creative Initiatives

I managed Esma during her time as a Marketing Coordinator at Talent - Workforce Transformation. Esma is exceptionally talented and diligent. She possesses entrepreneurial spirit and isn't afraid of new challenges. It was a privilege to guide her career development journey and support her in gaining mastery of new marketing tactics, like website updates, email nurture design and builds, and content marketing.

Aside from Esma's technical acumen, she has a great attitude, she's quick to celebrate other team members' wins, and she is absolute delight to work with. I look forward to continuing to mentor her and support her throughout her career. Esma is always raising the bar, and any company would be lucky to have her on their team.

Adele Richardson

Director of Marketing - Talent Workforce Transformation

Impact
Highlights

I have a proven track record in developing and executing successful marketing strategies across platforms, particularly by driving audience growth through thoughtful campaigns and creative, engaging content.